Apple TV+ Influencer Case Study

This video was created to recap an influencer marketing campaign done for Apple TV+ for their series “Messi Meets America” and “Messi’s World Cup: The Rise of A Legend”. Some of the challenges included story telling in a way that minimized plain text supers without relying on narration. I was also careful to distinguish between found footage and footage from the series. Using the nostalgic TV effect I was able to differentiate between the two.