Legend’s Creek Farm Website Redesign
Legend’s Creek, a company specializing in making goat milk products, came to us wanting a fresh take on their website. They wanted a design that represented two seemingly opposite ideas: rustic tradition and minimal modernity. With previous fonts and color codes in mind, I put together two separate mood boards to more clearly define which elements transmit these ideas.
Through these mood boards, I was able to determine that the rustic elements have to come from real-world complex textures. Acting on this I heavily featured farm photography, the grungier typewriter font, and the ‘frosted glass paneling’ which adds the illusion of real-world material. Contrarily the minimal body font in combination with the masked carousel products on solid colored backgrounds represents the modern approach to retail marketing.
CLIENT: Legend’s Creek Farm
PROGRAMS USED: Photoshop, Shopify
All images courtesy of Unsplash and style guides courtesy of Legend’s Creek Farm