SOMBRA
I began designing a full artist rollout for the fictional artist SOMBRA. I based the narrative and album on personal experience to ground the design in a tangible narrative. The album is about the feelings preceding a breakup. I aimed to create a visual language that would tie in with the narrative but feel adaptable to promotional material.
CLIENT: Personal Work
PROGRAMS USED: Autodesk Maya, Photoshop, Illustrator
The thought
behind this artwork was to express the heavy-hearted feeling of hope after heartbreak. It’s a grounding representation of a quite abstract feeling. The colors and this artwork were the jumping off point for the rest of the creative.
Tracklist
I created these posters as centerpieces for the record pamphlet. Each song gets its own lyric spread. The Icons represent the themes throughout the album but are also meant to be a shorthand for each song as we move on to further branding. On the bottom of each is a placeholder for the lyrics and on the opposite page is a brief artist commentary.
Merch
Everyone’s favorite part! Just mine? The most exciting aspect of merch is the reinvention of the brand motifs. I wanted to design merch that people would be excited to wear.
Media and Promotion
I wanted a unified, but distinct look for the photography of this project. I tried to keep the face slightly hidden because I only had myself to model for this shoot. The edits continue to play with the themes of ‘sombra’ aka light and shadow.
Taking a note from impressionism I chose to keep most of the composition as blended light and only sharpened and rendered points of interest. This creates a much more dynamic image in a style that could have otherwise feel a little bit generic.
These are meant to serve a style guide for further photography and a base for media assets.
