Sony Music Latin Grammy’s After Party
For this project I was tasked with designing multiple installments for Sony Music’s Latin Grammy after party. I was able to be a part of this project from pitch to conception. The theme of the given theme of the party was ‘La Casa de Los Artistas’ or ‘the Artist’s House’. This theme aimed to convey a sense of home as the artists from all over the world landed in Miami to celebrate an iconic night in music history. Our goal was to bring this theme into a luxurious After Party as well as pitch a traditional marketing Miami takeover.
CLIENT: Sony Music Latin Iberia
PROGRAMS USED: Autodesk Maya, Photoshop, Illustrator, PowerPoint
NOTES: All presented art is FPO and property of Loud and Live and Sony Music
Here In Music
My pitch idea for the Miami billboard takeover aimed to highlight the cultural significance of Miami and Sony artists in the Latin music industry.
The campaign proposed to place ads featuring culturally impactful moments in music where they happened in the city. These billboards could include, statistics, lyrics, music video screen caps; or anything to make passers-by feel the weight of the artist’s achievements.
While this exact concept didn’t come to fruition, billboards based on these and their visual style went up around Miami to welcome artists flying in for the awards show.
La Casa De Los Artistas
La Casa De Los Artistas was the concept behind the party. It was meant to be a place that felt like home to the artists. We played with the iconography of keys, doors, and tropical foliage. The client teetered between wanting more trendy Gen Z decoration, and a more traditional glamorous approach. It was my job to find the right balance.
Below are some of the step and repeat, and photo ops we pitched to the client. These weren’t final renders but rather FPO pitch visuals to get our ideas across as quickly and effectively as possible.
Don Julio Bars
As part of the activation we were to build 2 custom bars for Don Julio within budget. Here are some of the different options I came up with.
Invite Only
Here are some of the invitation options I put together with placeholder information. The keys, disco ball and tropical plants all alluded to different elements of the decoration. These were put together in conjunction to the structural pitches before we knew what the general look and feel of the party would be.
This event has yet to take place, once it does this page will be updated with finalized creative and a recap!