MeatCrafters Rebranding

MeatCrafters is a company that sells specialty meats of all kinds. Their claim to fame was their high-quality sausages, but high quality comes at a price point. I wanted to create branding that feels as luxurious as its price to instill trust in the product. I did not change the logo, packaging, or body font per the client's request. Because of this, I had to find a creative way to elevate the brand. I opted for more luxury photography and the introduction of a new title font.