Las Parti Planners Branding
This logo project was for the event planning company “Las Parti Planners” I was in charge of initial logos and branding for the launch. I aimed to create a logo that felt modern and eye-catching without feeling bloated or overly trendy. As this was a starter brand, I additionally wanted to make sure there was secondary iconography that social content and websites could draw from. This resulted in the inclusion of the sunglasses, party hat, and repeating star motif.
One of the main pillars of this brand is Venezuelan culture. The spanglish title with the phonetic spelling of ‘party’ is at the center point. I decided to echo this in the chosen color scheme. I began with the colors of the Venezuelan flag and shifted the tones to create a more harmonious combination. The black was added to maintain an edgier look in addition to a contrasting shade to the otherwise mid-toned palette.
CLIENT: Las Parti Planners
PROGRAMS USED: Adobe Illustrator, Adobe Photoshop
